Where It Started

Let me be real with you: getting my boyfriend to care about skin care was like pulling teeth. While I've always loved my multi-step skin care routine—from double cleansing to layering serums and moisturizers—he could barely be convinced to wash his face at night. Toner? Forget it. Face serum? He looked at me like I was speaking another language. 

That all changed when I brought home CIRCA 1970. 

Why Most Skin Care Products Just Don't Work For Him

The problem isn't that guys don't want healthy skin—it's that most skin care products feel overwhelming. The steps, the ingredients, the RULES—it can feel like a part-time job in itself. My boyfriend would say, "I don't know what any of this does, and I don't want to end up with a face full of chemicals." 

And you know what? Fair enough. 

One Night, I Asked Him to Try CIRCA 1970

When I found out that CIRCA 1970's Face Oil was a one-step wonder, I figured: Why not let him try?

I handed him the sleek bottle and said, "Just wet your face a little and put a few drops of this." 

He paused. "That's it?"

Yes. That's it.

Now He Uses It Every Day

What happened next still shocks me. He started using it. Every night. And eventually—every morning too. No reminders, no eye rolls. He actually likes how it feels. The face oil sinks in without it being greasy, and the Bakuchiol (one of the main ingredients) gives him the anti-aging benefits he didn't know he wanted (but now swears by).

He even said, "My skin doesn't feel tight or dry anymore. And I like that it smells natural." That's because CIRCA 1970 uses clean, plant-based ingredients like frankincense and clary sage—no synthetic fragrance, no junk. 

From Boyfriend to Believer

Now, I tell all my girls: if your guy is curious about skin care, but completely overwhelmed—start with CIRCA 1970. It's skincare anyone can wrap their head around. No fluff, just performance. 

It's perfect for:

• Husbands who "steal" your moisturizer
• Boyfriends who want better skin but don't want to think about it
• Dads who never had a face care routine but could benefit from one
• Even grandpas who want to age gracefully with luxury face care

 Why It Works (Even If He Won't Admit It)

• Simple Routine: It's one step...I mean, COME ON!
  
• Anti-aging Benefits: Smooths, firms, and hydrates with clean ingredients
• Luxury Experience: Feels rich, but not greasy; smells like a subtle ritual, not a fragrance bomb
  
• No Guesswork: It works on all skin types with no need for extra products

Your Guy's Skin Deserves This

If your man's idea of skincare is a bar of soap and hope, CIRCA 1970 is the upgrade he didn't know he needed. And the best part? You get to enjoy the glow up too. 

Ready to give him the best skin of his life—with the least effort?

Shop the CIRCA 1970 Face Oil Now - because a simple face care routine goes a long way.